Sex workers wear a lot of hats – you’re not only a porn star, you’re a photographer, editor, designer, make-up artist, and that’s all before we talk about sales. That’s what we’re here for; to give you a complete guide to converting the people who adore you into buyers.
At the end of 2022, SinParty launched the Follow button, meaning you can bring your fans to the platform without them making a financial commitment. But you and we want them to be spending, so how do you make that happen?
We’re going to guide you through the process of converting viewers into spenders. There’s no magic wand – that’s in your sex toy drawer – but there is a formula that will help you spend your energies wisely. Here, you’ll find:
- Details on exactly what and who your followers are
- What differentiates them from subscribers
- What you need to do to convince them to buy your content
- How to make sure your buyers stick around
Creators; let’s sell…
What is a follower on SinParty?
A SinParty follower is a site user who has clicked to follow you and learn about you. A user will find your profile either by clicking on a link from your socials or link page, or as an organic site visitor.
Everyone who follows you has to have an account with SinParty. To sign up, they need to provide:
- A username
- An email address
It’s a super simple way for them to take an interest in you and your work.
Once someone follows you, they will get notifications in their inbox when you post new videos. This should demonstrate to them how much value you offer to the people who pay to subscribe to you.
You are also able to send mass messages to your followers. You can choose to send a message to just your followers, just your subscribers, or everyone. This is a great tool to start converting followers to subscribers – we’ll dig into those details in a bizzle.
What is a subscriber on SinParty?
Your subscribers are people who have paid money to access your Premium content. These are your subscription-only videos that subscribers can access as much as they want – as long as they keep paying.
Subscribers are also able to send you as many messages to your inbox as you want. Of course, it’s your choice to reply to them; we know not all creators roll the same and you might demand tips for more interactions.
They will be able to see your Premium content when they go to your SinParty profile.
These are people who have made a financial transaction to be able to watch your videos and send you messages. It’s not the end of their spending though – you can also encourage them to:
- Send you tips
- Buy your PPV content
- Pay to unlock your messages
There’s always a new way to make cash 😉
How to convert your fans to buyers on SinParty
Just like how you go through a bit of a process when buying new lingerie or sex toys, the people who choose to subscribe to you think about their purchase. You can help them through that process and make it as easy and appealing as possible.
In marketing, the decision process is called a sales funnel. Think of it like a pipeline that’s full of people at the top that gets narrower as fewer people move down it but those that do, are much more likely to buy.
Let’s break it down a little more.
Awareness
This is the stage where someone starts to know who you are. They stumble across you on social media, probably on the SFW platforms like Instagram or TikTok.
This is where they start to get curious about you, probably click on the link in your bio, and check out where they can see more content.
To move a fan from being aware of you to being interested in you, you need to make it as easy as possible. Signpost your fans to where your spicier content is – we know this ain’t easy, and that’s why you should be sending them to places where porn and vanilla content live side by side, like Twitter and Reddit.
Have your slightly spicier links in your IG and TT profiles or protect them with an extra layer such as a Linktree, AllMyLinks, or similar. You might get people moving from Insta directly to your SinParty, but it’s not a guarantee so let’s looks at the next step.
Interest
When a user gets to your Twitter or Reddit, they’re going to understand you make explicit or fetish content. If this is what they’re looking for, they’ll stick around and follow you.
The most successful creators don’t post full sex tapes on free platforms. You need to build a sense of FOMO – fear of missing out. Get them interested to see what comes next with teasers and trailers for what they’ll find when they make it to SinParty.
Once you’ve got someone hooked on what you offer, it’s time to get them to make a decision to invest more time and interest specifically in you and leave social media.
Decision
When you add your SinParty link to all your sexy posts, it makes it easy for your fans to know where to see more of you. Yes, folks know to check your bio and your link page – but marketing is all about making deciding to buy easy.
Once a fan clicks on your SInParty link, they can start to follow you if they’re not ready to buy. By creating an account on the platform, they’re in a position to start spending in a couple of clicks.
Help them make that decision by:
- Posting free teaser videos so they can see a little of what you do.
- Uploading Premium content often – they get notified whenever you upload a video so can see the value of subscribing.
- Sending messages to your followers with some cheeky images – let them know they can get the uncensored version when they subscribe.
The aim here is to get your follower to reach into their wallet and take action to pay to see more of you.
Action
Every time you communicate with your fans, you should give them what’s called a “call to action”. This means you ask to do something – take an action — and make a purchase.
You want to use a simple verb, or action word, so they know exactly what to do, like…
- Subscribe to me
- Join my page
- Buy my video
- Tip me
Everyone has a different way to speak to their fans so you might use more demanding or more seductive language, but you need to make sure they know what action you’re expecting.
Getting your buyers to take action is probably the hardest part of the sales funnel. If you’ve guided them through the stages so they can see how easy it is and how valuable your content will be to them, it’ll be a whole lot easier, though.
Bonus stage: Nurture
Once someone has subscribed, tipped, or bought a PPV once, they’re much easier to convince to buy again than to take someone new through the whole sales funnel again.
Make sure you give your subscribers plenty of attention. This means replying to their DMs if that’s part of your deal, adding Premium content regularly, and sending custom requests on time.
Use messaging to your advantage. Followers and subscribers who feel they have your attention and a connection with you are the ones who are going to spend money. Keep them engaged so you have and audience to tell about your latest PPV or ask for tips to get your next dildo.
Converting followers to subscribers
Every creator is different – and we love you all with your kinks, quirks, and wonderfully weird content! We want you to be a success and support you to turn your followers into subscribers and buyers.
When you understand the journey your fans go on when choosing to buy from you, it will help you entice them to drop cash on you. Guide them from just knowing who you are, to being interested, to making a decision to support you, then actually getting their credit card out.
Want extra support? SinParty is down to work with our creators and help you connect with fans. We can help you reach out to your followers and subscribers in different ways – drop up a message on Twitter and tell us how we can help on @SinPartyLife.
Ready to start driving sales? Head to your dashboard now!
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